- Startup was founded by Harshit Jain in 2019
- Company will utilize the funds towards user acquisition and scaling up business in India and the US
Doceree, a world’s 1st Ad Exchange for Branded HCP Marketing, has raised $1 million in seed funding from a group of angel investors from India and the United States. The healthtech startup has secured the funds despite the ongoing coronavirus crisis that is wreaking havoc on stocks worldwide. The company was founded by Harshit Jain in 2019.
The company will utilize these funds towards user acquisition and scaling up the business in its launch markets, India and the US.
In a media statement, Dr. Harshit Jain, founder and CEO of Doceree, said,
“In the healthcare space, there is a huge data that lies underutilised which when used efficiently can drastically change the way physicians are engaged. The challenge is that despite changing dynamics and the surge of digitisation, it’s still hard for pharmaceutical brands to approach physicians on the digital medium. While pharma companies spend a huge amount to market physicians in the traditional way, they are not able to tap the vast potential of the digital medium to grow their businesses.”
Doceree is World’s first Programmatic Ad Exchange, exclusively for advertising to Physicians. Company are working towards bringing both efficiencies and effectiveness in the healthcare marketing ecosystem.